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Thursday, December 9, 2010

I wonder if this just-in-time marketing idea will fly

In the Springwise newsletter that arrived yesterday, one article featured a new approach to dining-on the-fly while waiting for your flight from JFK or LaGuardia airports in New York Airport.

Near select gates, there are designated seating areas that are equipped with i-Pad-powered menus. You place an order, and a participating restaurant will deliver the food to your gate within ten minutes. (No more walking away, and risking the loss of your upgrade!) Click here to see the story.

Implications: Yet another example of companies responding to time-sensitive consumers, and exploiting the capabilities of new technology.

Mike Anderson

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