Yesterday’s Marketing Daily offered some sage advice: The best marketing happens when you have first-hand contact with the customer. Citing a report by the Grocery Manufacturer’s Association and Booz & Company, the article encouraged more companies to consider their in-store advertising and promotion efforts. Click here for a link to the story.
Implications: The MD story offered very simple, sound advice. To take it a bit further, I would remind companies that every touch point between a customer and company is a part of the marketing process. How you greet the customer when they when they walk into the store, showroom or lobby. How your staff answers the phone. How the consumer is greeted when they land at your website.
Outside advertising is critically important. But so is the inside job.
Mike Anderson
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