Colleague and friend Jim Hopes sent me this morning’s Research Brief, which quoted a consumer trend summary published by Mintel. Click here to see the briefing, or, if you’d like to see the Mintel press release, click here.
Implications: Many of the observations offered in this trend briefing support the idea that many consumers have taken economic matters into their own hands. Fortifying their savings, planning to work beyond traditional retirement years, making greater use of digital tools, and considering the ROI of their higher education choices are just a few examples.
Always fun to share these trend-watching summaries when they become available. One might not agree with all of the thought… but use these reports to stimulate consumer trend thinking of your own.
Mike Anderson
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