Over the past couple of weeks, I’ve written a few posts that explore how comfortable consumers are with technology, and why businesses should be thinking about how to engage their customers on whatever the (customer) preferred platform might be. This morning, colleague and friend Matt Sunshine shared an article that builds on the conversation; he found it in today’s USA Today, and it talks about the mode of delivery for the owners manual in a Hyundai Equus. Click here to read the story.
Implications: When some company principals think about technology, they picture a world that has become more complex. Hyundai has figured out how to use technology… to make life simpler.
Mike Anderson
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