Reviews about day-after Thanksgiving sales was pretty simple: A lot more shoppers, and a bit more spending, according to this story from Marketing Daily. Click here to read the full story.
Implications: Sounds to me like this translates into more spenders, but continued modesty... or "spending per shopper." It will be interesting to see if there is still such a thing as "Cyber Monday," and we should have those reports by late today or early tomorrow. (Isn't cyber shopping now kind of a daily occurrence? Once upon a time, people went online to grab items they couldn't get at the stores--at least at the price they wanted--or shoppers looked at today as the deadline for buying online if you wanted to receive the package by Christmas. With so many shipping options now, and the ubiquity of online comparisons, I'm not sure either of those elements continue to be the case. But I guess we'll see.)
Here's hoping the positive start to the shopping season has sufficient momentum to give your company... "Happy Holidays."
Mike Anderson
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