A recent Supermarket Guru article led me to this story from Supermarket News, about the chasm between what consumers really want and what grocers might think they want. Click here to see the full story.
Implications: While this story focuses on grocery stores and packaged goods, it is worth the read for almost anyone who works in a B2C business. Because it might help you consider whether you define quality the same way your customer does… or understand why price becomes a more important factor for some products than others.
Does your customer want the same things you think they want? When was the last time you compared both sets of priorities on a list (your beliefs and their realities), and reconciled the two?
Mike Anderson
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