A story in yesterday’s New York Times had me smiling… and reflecting back to my classroom days, both as a student and as a professor’s resource. The article had to do with the use of interactive clickers in the classroom, both as a learning tool, and as a device that measures attendance and engagement. Click here to read the story.
Implications: If you stop and think about it, wireless devices such as smart phones are relatively new… but that newness will be quite temporary. As mobile digital devices find their way in to more and more veins of society, they will quickly become even more commonplace.
Don’t think of mobile technology as a new advertising medium, alone; think of it as a way of measuring attendance and engagement. Or in the case of a commercial enterprise, perhaps these devices should be used in helping you measure attention, engagement and relevance. After all, you do not enjoy the luxury of a professor who can require kids to show up for your message… you must rely on the consumer’s feedback to determine whether the consumer thought it might be worth their time, interest and money.
Again, a web site or mobile community is a society unto itself.
Mike Anderson
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