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Tuesday, November 2, 2010

Is this because the last price cut worked, or because it didn't?

A story in today’s Marketing Daily says Walmart is taking another price cut in the toy department (following a similar announcement a couple of weeks ago). Click here to read the story.

Implications: I’m wondering whether this suggests that the first price cut led to signs that consumers would respond to the early sale prices… or whether it means they did not.

Perhaps there is indeed point where the consumer says, “Sorry, friend, but the Christmas season should not start in October.”

Mike Anderson

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