McKinsey’s newsletter is one of the best I subscribe to, and this week it contained an invitation to consider five global trends that are likely to impact business and society for the foreseeable future. The list includes
1) The rise of emerging markets
2) The pressure on developed markets to increase productivity
3) Expanding global networks
4) The friction between increased consumption and the need for sustainability
5) The greater role of governments as a business regulator and partner
You are invited to consider these trends in the form of a video from McKinsey (watch it by clicking on the video box below), or, you can read the commentary by downloading a PDF draft (click here). To visit the site where I found these links, just click here.
Implications: The value of trend watching is simple. Awareness of a trend can help you profit from it; lack of awareness can make you a victim of it. The sand is always shifting, and it would be impossible to tune-in to every grain of it… but I enjoy sharing these kinds of overviews, as they can help you notice when the dunes, themselves, are beginning to move.
Mike Anderson
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