An article in today’s Marketing Daily newsletter ponders why, in October, automotive sales were up, while the consumer mood was down. The story was actually published yesterday online, and you can click here to see it.
Implications: Good economy or not, we live in a mobile society… and I trust that some people have deferred their vehicle purchase to the point where they feel like it can be delayed no longer. Plus, in a world where so much is thought of as “beyond” the consumer’s control, a vehicle purchase can represent that “small indulgence” that makes folks feel better.
Either way, it’s proof that a company—or even an entire category—can do well in a weird economic (or political) environment.
Mike Anderson
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