According to a story from Media Post Marketing Daily, consumers continue their relative reluctance toward the use of credit. Click here to read the complete article. The article also hints at the idea that jewelry and other “emotional” gifts will be popular this year.
Implications: Do you ever just get tired of being logical, and want to step out and enjoy something that’s fun… even if it makes little sense? That seems to be the point that things have come to for an increasing number of consumers. Enough of practicality—to a point—it’s time to enjoy each other and have a little fun. (But not to the point we go back into the debt we’re digging ourselves out of.)
Mike Anderson
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