Last weekend, I saw this Marketing Daily story about J.D. Power research that indicates intense use of the web by used car shoppers. Click here to see the full story. Technology tools are not limited to traditional Internet devices, though… as another J.D. Power press release indicates that mobile devices are also being increasingly used to aid the shopping process. Click here to see the release for yourself.
Implications: More evidence that the web has matured from novelty to utility. How are consumers using technology tools in their consideration process for the product or service your company offers? Are you meeting them in that space, and speaking that language?
Mike Anderson
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