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Monday, April 4, 2011

Close to home and heart; winning strategies for product launches in 2010

A story from today’s Marketing Daily suggests that product launches fared better in 2010 if they had to do with the consumer’s focus on health and sticking close to home. Click here to see the story.

Implications: Even though it was winding-down at that time, companies did well to focus on the priorities shaped by the recession. How long will those learned behaviors last, as we move more confidently through the recovery?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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