Implications: The two themes that bubbled up in this story are 1) frustration, and 2) the sense that leaders in Congress and the White House "don’t understand what’s important to me." It appears that a majority of voters (consumers) think the people they hired during the last pair of elections lack empathy… the ability to consider a situation from someone else’ point of view.
Think about your company, product or service. When people walk into your store, dealership or lobby… does their experience begin to suggest that you know what their priorities are, when considering this purchase? Does your product/service provide some relief from the long, hard hours that consumers are working these days? Does your website provide a means of planning their shopping visit, so that they don’t have to make additional, unnecessary trips to your store when gas prices are climbing?
Think about how your consumer sees their need and your business or product. That is simple empathy… and people are hungry for it.