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Monday, April 25, 2011

One size does not fit all

Today’s New York Times features a story about sizing in the apparel industry.  There is no real standardized practice between designers or retailers now, but a move is afoot to change that.  Click here to read the story.

Implications:   My take-away on this story is focused on consumer frustration while clothes shopping.  If you can be a size ten in one line, but go to another store and wear a size 000, one must wonder why this issue has not been addressed before.  (And one might now better understand why many women pick a favorite designer or brand in clothing, and then tend to stick with it.) 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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