Today’s New York Times features a story about sizing in the apparel industry. There is no real standardized practice between designers or retailers now, but a move is afoot to change that. Click here to read the story.
Implications: My take-away on this story is focused on consumer frustration while clothes shopping. If you can be a size ten in one line, but go to another store and wear a size 000, one must wonder why this issue has not been addressed before. (And one might now better understand why many women pick a favorite designer or brand in clothing, and then tend to stick with it.)
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.