Colleague Matt Sunshine passed along this story from his USA Today iPad app: It explains that Walmart is testing home delivery of groceries in San Jose. Click to link.
Implications: Much coverage has been given to the idea that people sacrificed convenience for the sake of financial savings in response to the recession. But it would be a mistake to assume that time saves became less important.
Many people are working twice as hard for the same or smaller household income, when compared to three or four years ago. Time Sensitivity is still pervasive, and likely to compete with things like inflation and the price of gasoline on their list of important concerns as consumers set their purchase priorities.
Since this blog was started, we have focused intensely on the matter of Time Sensitivity. If you’d like to review other postings on the topic, click here.