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Monday, April 25, 2011

UPDATE: Making it easy to be green.

Last week, I offered a posting about the importance of making an environmentally-friendly product or service easy to understand.  [See:  Earth Day, 4/22/11.]  

In today’s Marketing Daily, there was a story about a Whole Foods initiative to evaluate—and communicate—the extent to which various cleaning products are, in fact, green.  (Click here to see that story.)

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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