The evidence is more anecdotal than empirical, but a story from today’s Marketing Daily suggests that a back-to-basics customer service environment is paying off for companies like Macy’s, among others. Click here to read the story.
Implications: There’s nothing like a recession to make companies re-consider the essence of why people buy… and what kind of experiences inspire repeat business.
Have you made any re-discoveries in the past few years?
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.