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Monday, April 11, 2011

Is retail salesmanship making a comeback?

The evidence is more anecdotal than empirical, but a story from today’s Marketing Daily suggests that a back-to-basics customer service environment is paying off for companies like Macy’s, among others.  Click here to read the story.  

Implications:   There’s nothing like a recession to make companies re-consider the essence of why people buy… and what kind of experiences inspire repeat business.

Have you made any re-discoveries in the past few years?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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