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Tuesday, April 19, 2011

What does the world look like to this year's graduating class?

Last night, USA Today published an interesting perspective about the world that will be faced by the class of 2011.  Click here to read the piece.

Implications:   We’ll see many of these kinds of stories between now and the end of June.  Some will be filled with optimism and others with pessimism; this one seemed to have a good balance.

Like the generations before it, the class of 2011 will be filled with extremes.  Some students will be unable to find the job they trained for in college, or for that matter, any job at all.  Their expectations will eventually be adjusted to the options they can find or create.  Other graduates will be surprised by realizing that market conditions have led to a situation where, with even an entry-level income, they might actually be able to buy a home… an idea few people may have thought affordable four or more years ago when they were just entering college.

Are you talking to your next generation of customers?  How are they feeling about their future?  How can you help them?  What are their expectations of your company, product or service… compared to the graduates of 2001, 1991, or 1981?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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