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Monday, April 4, 2011

Coupon use (and other savings strategies) remains strong

An article from this morning’s Research Brief indicates that coupons remain popular, as food product prices continue to rise. Click here to see the story.

Implications: During the recession, coupon use (and the other shopping behaviors mentioned in the article) were the consumer’s way of defending against lower household incomes. During the recovery, those same behaviors are helping defend against inflation.

What behaviors are you noticing about your customers now that the recovery is gaining momentum? Are they shopping/deciding the same way they did a couple of years ago? Are they motivated by the same reasons?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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