As consumers increasing carry their technology in their pocket—in the form of smartphones—they are also embracing the use of coupons via mobile. That’s according to this piece from Marketing Daily (click to link).
Implications: I’ve written extensively on the increasing role that mobile technology is playing in the shopping process [See this piece about comparison shopping from May 2010]. Are you “the app” for consumers in need of your product or service?
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.
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