A frequent topic at this site is the increasing influence of smartphones in the way consumers shop. Two articles on the matter are worth sharing today. First, Media Post’s Research Brief has a story about the frequency with which consumers are using their phones in searches. Click here to read that story.
Second, today’s New York Times ran a story about the frustrations consumers have while using their small screens for big tasks, and the steps some retailers are taking to make the experience better. Click here to read that story.