We’ve been hearing about the 24/7 news cycle for years… that sense that on any typical news day—even more so when a major world event is happening—if we tune away from the news for even a few moments, we might miss something critically important.
Fast forward to 2011: The “news” we absorb isn’t just coming from a newspaper or major network… it’s coming from our network, via laptops, smartphones and iPads. Today’s Research Brief featured a story about information overload in the wireless age. Click here to read it. A PDF of the Digital Lifestyle survey on which the article was based is available by clicking here (if you’re willing to give up your name and email address).
Implications: Even if you read the article or white paper, reconsider the extent to which consumers are receiving messages. 33% of survey participants said they even check their device in the middle of the night. And 64.2% of respondents said the torrent of information they are receiving has gone up by 50% compared to one year ago.
Consider the traffic your messages have to compete with.
Then, consider whether your marketing message has the relevance to win.