Will less salt bring more health-conscious customers to Subway?

As baby boomers move through their 50’s and into their 60’s like a pig through a python, issues like heart health and hypertension become even more important.  That’s why I’m interested by Subway’s recent move to reduce sodium in much of their product line, according to this story from Marketing Daily (click to link).

Implications:   Trans fats and kid’s meals were only the beginning; consumers are becoming more educated about what it means to eat healthy, and we can expect those lessons to result in new expectations for the restaurants, packaged goods, and grocery stores they buy from.  Do you agree?  Does your company, product or service offer a health-based benefit that you're not talking about yet?  Should you consider adding that ingredient to your mix of marketing messages?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.