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Monday, July 18, 2011

The art of upselling a customer (or many customers)

Lots of companies are tuning-in to very specific consumer buying patterns, and taking steps to increase their volume just slightly, according to a story in today’s New York Times.  Click here to see the story.
Implications:    Watching your customer’s behavior, and then nudging them to buy more—of products you know they typically buy—is just very smart marketing.

Are you researching, packaging and presenting your products or services in a way that recognizes a customer’s usual buying habit… and then encourages them to purchase more without taking them out of their comfort zone?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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