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Wednesday, July 6, 2011

One shift that seems to be sticking: Store brands

Even though the recovery is underway, consumers continue to choose private-label (store branded) products at grocery, according to this story from Marketing Daily (click here to see it).

Implications:  Little comment is needed here, except to acknowledge that people don’t buy brands for the brands’ sake.  They choose a product or service they believe will deliver the benefit they seek better than other alternatives.  Absent that distinct selling proposition, the consumer has little choice but to use price as the main criteria in their decision-making process. 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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