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Friday, July 22, 2011

UPDATE: Back to School forecasts

A few days ago (7/21/11) we offered a post about the Back to School shopping, as pundits begin their annual speculation about the revenue potential of this selling season. 

Yesterday’s Advertising Age had another story on the topic, this one suggesting that more parents will delay BTS shopping until the last moment… or even finish some of their shopping after school has started.  (Click here to see the story.)

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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