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Thursday, July 21, 2011

Still from different planets: Purchase priorities differ by gender

Today’s Research Brief shares a study by NPD Group explaining the different criteria women and men might have when shopping for consumer electronics.  (Click here to see the story.)

Implications:    Gender is just one way to define your target audience, and just one dynamic that might influence the benefits sought when someone buys the product or service you sell.  Generally speaking, other attributes to consider are socio-economic status, geography, household composition, life stage, race, ethnicity, occupation, experience purchasing in the category, and more.

The better you understand your target consumer, the more likely your message will hit it.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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