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Wednesday, July 20, 2011

Patient, heal thyself

In greater numbers, healthcare consumers are adding additional therapies to whatever the doctor ordered… according to a study from Consumer Reports that I found through today’s in St. Louis.  Click here to see that story.

Implications:    From fitness programs to organic foods to meditation and yoga—and yes, even homeopathic remedies—consumers have been assuming greater control over their healthcare future.  Part of this might have to do with a lack of direction for healthcare in the political arena, and some of it may have to do with the fact that Baby Boomers are moving toward their golden years very quickly.  It could be that insurance (or lack thereof) plays a role... and there may be many other influences.

What kinds of products or services do you offer… that are “good, and good for you?”  You don’t have to sell healthcare, specifically, to profit from this trend.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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