Smartphones described as "alter egos"

There were some fascinating observations—and stats—about smartphone usage in today’s Research Brief.  Click here to see it.

Implications:    As these devices—and their apps and the mobile web—become such an inextricable part of our lives, it’s important to think about how your company, product or service is presented and accessed through this popular channel.  Is your app or site easy to find and use?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.