Following-up on the story about food ingredient transparency from earlier today (see below), I’ll share this recent Minneapolis Star Tribune story explaining how one grocer is attempting to provide greater disclosure to consumers about the nutritional value of the products on the shelf. Click here to see the story.
Implications: There has been so much coverage about health issues and obesity over the past few years that I’m no longer sure whether it is a bona fide consumer concern, or journalistic hyperbole. This supermarket chain might represent a chance to see whether consumers are really interested in knowing about the ingredients of some foods, and whether they’ll change their behaviors as a result of having that knowledge.
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.
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