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Tuesday, July 5, 2011

What do you have to hide?

A recent story from the Lempert Report explains that Safeway has decided to place it’s nutritional label on the front of the package for its store brand goods.  The company thinks that doing so will generate greater health confidence from consumers, by offering greater transparency with regard to the contents of a products’ ingredients.  Click here to see the Supermarket Guru story. 

Implications:  This move should tell us—or at least, tell Safeway—just how much consumers care, are aware, or compare different food products.  But the move alone should generate goodwill from folks who are focused on their Self-Health and Well-Being.

What are you trying to hide, as a company, product or service?  If the answer is, “nothing,” you might ask whether putting your back-story on display for everyone to see… as having nothing to hide is akin to having something to brag about!

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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