Implications: A lot of people are watching—and counting on—the back to school season as the first major shopping rush of 2011. How are your customers thinking about BTS? Are they towing the line, or are they going to see this season as a time to catch-up on their kids’ outdated wardrobe after three or so years of restraint?
Watch, also, for the electronics people spend on this season. From smartphones to iPads, a lot of people who are “cutting back” will mysteriously find the money to buy devises that didn’t event exist just a few short years ago.