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Tuesday, November 8, 2011

Changes to the family landscape (or “grand scape”)

Observation:  Neighborhoods for seniors that feature playgrounds intended for young children?  Computer labs and study areas where kids can do their homework?  Today’s Iconoculture newsletter included a link to some interesting thoughts about grandparent-led (or grandparent-assisted) households.  Click here to see it.

Implications:    Boomers have re-defined almost every life stage they’ve passed through… and it looks like their grand-parenting years will be just as different. 

Consider whether your company, products or services should adapt to changes in the way boomers interact with their adult offspring and grandchildren.  This could be a consumer group—and a set of behaviors and preferences—with tremendous potential.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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