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Wednesday, November 2, 2011

Substantially priced homes in Atlanta begin moving

Observation:  Working in the market this morning, I noticed a story in the Atlanta Journal Constitution explaining how homes priced over one million dollars have enjoyed somewhat of a surge in sales recently.  Click here to see the story.

Implications:   This example reminds us how there is a growing chasm between the “haves” and the “have nots,” and that the more upscale market seems to be somewhat insulated from the slow paced recovery that many consumers are feeling. 

It might also be a reminder the recession was not equal for all regions, cities, categories or companies; likewise, the recovery is unlikely to be an equal opportunity event.  How is "the market" where you live?  Is your category recovering differently than other businesses in your area?  Is your company enjoying a recovery that is different from your competitors in the area?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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