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Thursday, November 10, 2011

It’s not a website and a retail store, it’s one relationship with multiple channels

Observation:  Today’s Marketing Daily featured an interesting story about Macy’s today, and specifically, how the retailer is enjoying some success BOTH with their bricks-and-mortar stores and their online presence.  Click here to see it.

Implications:    While some small business owners consider their digital presence a whole different initiative from their physical location… it’s not.  The consumer just knows they love doing business with you.  In-person when the opportunity allows, or online when they don’t have time for a physical visit.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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