Observation: Today’s Marketing Daily featured an interesting story about Macy’s today, and specifically, how the retailer is enjoying some success BOTH with their bricks-and-mortar stores and their online presence. Click here to see it.
Implications: While some small business owners consider their digital presence a whole different initiative from their physical location… it’s not. The consumer just knows they love doing business with you. In-person when the opportunity allows, or online when they don’t have time for a physical visit.
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.
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