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Tuesday, November 22, 2011

Where groceries are concerned, browsing is making a comeback

Observation:  Many consumers might still be carrying a shopping list when they arrive at the supermarket, but some shoppers are starting to deviate from their plan, according to this recent story from Supermarket News (click to link).

Implications:   Humans can be spontaneous creatures… so it was only a matter of time before we started considering products again which were not on our recession-inspired shopping lists.

Are customers adding-on to their carefully-crafted shopping lists when it comes to your product or service?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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