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Friday, November 11, 2011

What if your website could be named dot-anything

Observation:  A story in today’s Marketing Daily explains how some marketers are opposing a move by ICANN to allow almost any domain extension (instead of .com, .org, .gov, .biz, etc.)  Click here to see the article.

Implications:    This is a story to watch if your company operates a website (and doesn’t everyone?).  You may want to buy some additional domain names to protect your brand… or, to seize opportunities that don’t exist under the existing Internet naming convention. 

A few commercial groups might succeed in stalling this progression, but I personally believe that, ultimately, it is likely to happen.  If there is one place where big business or government is going to have a hard time deciding what people can or cannot do, it’s the world wide web.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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