Observation: A story in today’s Marketing Daily explains how some marketers are opposing a move by ICANN to allow almost any domain extension (instead of .com, .org, .gov, .biz, etc.) Click here to see the article.
Implications: This is a story to watch if your company operates a website (and doesn’t everyone?). You may want to buy some additional domain names to protect your brand… or, to seize opportunities that don’t exist under the existing Internet naming convention.
A few commercial groups might succeed in stalling this progression, but I personally believe that, ultimately, it is likely to happen. If there is one place where big business or government is going to have a hard time deciding what people can or cannot do, it’s the world wide web.