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Thursday, November 10, 2011

The voice of mom bloggers

Observation:  Today’s Research Brief explains how moms who blog are talking about much more than the playground or daycare.  The piece provides insights on political persuasion,  charitable giving and comparative financial power.  Click here to see the briefing.

Implications:    When you’re designing a marketing message these days, it’s critical to remember that you’re not just reaching YOUR audience… you could also be reaching your CUSTOMER’S audience.  The echo effect can be very beneficial after a great customer experience… or a loud indictment after a bad one.

What are your customers blogging (or micro-blogging on Facebook) about your company, product or service?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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