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Monday, November 7, 2011

Responding to the way (grocery) shoppers have changed

Observation:  Today’s newsletter from Phil Lempert (aka “the supermarket guru”) provides a solid posting about how consumers have changed over the past few years.  And it encourages retailers to consider how they can be more responsive to the current purchasing priorities of their customers.  Click here to read it.  (It’s a good read, even if you’re a customer-centric business other than grocery.)

Implications:    It’s that simple, isn’t it?  Recognize that your target customer may have changed, and even if they’re the same folks that you served five years ago, their decision-making process might be very different.  Prosperity will go to those businesses who recognize and respond to their customers’ changing needs.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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