Well, today’s Marketing Daily suggests that more than half of us have started shopping already. Click here to see the story, which is based on data from BIGResearch that was done for the National Retail Federation.
Implications: With consumers sticking to their methodical ways when it comes to spending, it only makes sense that they’d try to avoid cramming so much expense into a few short weeks of holiday shopping. The earlier start to the season helps consumers spread-out the cost of the holidays… and use less credit along the way. Think of it as a Do-It-Yourself layaway plan that the consumer is using to make gift giving more manageable.