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Friday, November 11, 2011

Some gift items could be in shorter supply this year

Observation:  A few months ago—just as merchandisers were having to firm-up their holiday inventory planning—consumer confidence was in a tizzy… so many buyers were conservative in their planning for the upcoming gift season.  That’s according to an article in today’s Marketing Daily (click here to see it).  

Implications:    Those with abundant inventory (or swift access to it) may have an advantage in satisfying consumers this holiday season.  Is your relationship with vendors sturdy enough that you can get your hands on additional shipments of hot items between now and Christmas?  Does your website offer drop-shipping alternatives?  Is your sales team ready to suggest alternate gift ideas for those items which might be in short supply?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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