In a more connected world, we are no longer separated by six degrees

Observation:  The number is closer to 4.74 degrees, according to a study from the University of Milan and scientists at Facebook.  The report was covered in today’s New York Times (click to link). 

Implications:   The power of a referral may be stronger than any of us had realized.  Are your customers so thrilled that they’re telling people about their experience with your company, product or service?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.