Implications: For the moment, many people are most closely scrutinizing the behavior of big business, and perhaps showing a tendency to sympathize with small, locally-owned companies. If you’re among the latter, it might be a great time to showcase the number of local employees you have, as well as the local causes your company supports either through volunteerism, cash donations, or in-kind contributions. Of course, your advertising should focus on a wise strategy (why people should buy from your business) along with effective tactics (why people should buy NOW). But consider whether a part of your strategy should be to leverage your local nature in your marketing messages!
Favorable winds are only so if you put your ship in the water and sail.