Implications: The increase in spending in the category makes a lot of sense. With so many folks upside-down (in terms of home equity) and unable to move into their next dream home… they’re doing what it takes to make their current house the home of their dreams.
Tuesday, May 15, 2012
Home improvement spending increases
Observation: Today’s Marketing Daily cites a report from NPD indicating the home improvement category enjoyed an 11% increase in spending over the past 12 months. The story also mentions that online spending in the category is up dramatically. Click here to see the story.