Insights into the (r)etail (r)evolution

Observation:  The May newsletter from Trendwatcher.com focuses on how the consumer is finding value in their online (and often mobile) shopping and spending.  The series is broken into four distinct segments (click on any of them to see the corresponding material):  E is for everywhere,  (M)Etail, E(asy) Commerce, and Oh What a Wonderful Web.

Implications:   There is no shortage of innovation on the web, and it sometimes seems we’re drowning in new digital tools and ways we could be using the web and mobile devices to reach and serve consumers.  Trendwatcher.com is a great source for ideas like these… but it can start to feel overwhelming.

My advice is to keep it simple.  It would be virtually impossible to know everything there is to know about all of your digital options.  So focus, instead, on your customers, and how they’re using their online and mobile devices.  Don’t aspire to serve technology.  Let technology serve you and your most important customers and prospects.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.