Implications: There is no shortage of innovation on the web, and it sometimes seems we’re drowning in new digital tools and ways we could be using the web and mobile devices to reach and serve consumers. Trendwatcher.com is a great source for ideas like these… but it can start to feel overwhelming.
My advice is to keep it simple. It would be virtually impossible to know everything there is to know about all of your digital options. So focus, instead, on your customers, and how they’re using their online and mobile devices. Don’t aspire to serve technology. Let technology serve you and your most important customers and prospects.