Click on the banner to visit our new and improved consumer trends blog!

Saturday, May 12, 2012

Why automotive seems to be trending toward an even more robust recovery

Observation:  A story from Bloomberg explains the three fundamental reasons that automotive seems to be on very solid ground right now, and moving even stronger.  Stated simply, it’s an improving economy, pent-up demand, and loosening consumer credit.  But if you like, you can click here to see the full story.

Implications:   I’m not sure this list is any different than a company in any big-ticket category might share. 

When headed into a recession, it’s important to know when to pull back on expenses.  But it might be even more important, in terms of timing, to know when to get more aggressive when it comes to marketing.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

No comments:

Post a Comment