Moms using smartphones on the go. (Literally.)

Observation:  Research from Meredith’s Parents Network indicates that one in five moms consume media while in the bathroom.  The study was cited in a story by Online Media Daily, and you can click here to see the full story.

Implications:   If you still don’t believe we live in a multi-tasking world after reading the OMD story, I don’t know what to say.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.