This trend was reinforced by an article in this week’s Iconoculture newsletter. Click here to see it.
Implications: Do you serve customers? Or collaborate with them? Do your customers want to be call the shots, or do they hope to receive full service... or both?
[Note: For more stories about Consumer Control dating back to April 2008, click here. For stories from the Elm Street Economics consumer trends blog that are related to Pervasive Technology, a contributor to the trend of Consumer Control, click here.]