Implications: Time Sensitivity remains an important—and increasing—driver of consumer behavior today. Grocery stores that waste consumer’s time risk being displaced by companies that offer quicker meal solutions, faster checkout alternatives, or entirely different channels… such as convenience stores, restaurants or home delivery meal options.
But certainly, this need for speed isn’t confined to food consumption. Is your company, product or service subject to the rule of Time Sensitivity law? Is there anything you can do to accelerate your offering? Or—and this is a very real possibility—is your category immune to the issue, satisfying customers who are so time-stressed that they’re eager to slow down, relax, and have a nice candle-light dinner? Could you have different customers who expect different things… or the same customers who want speed on a weekday but leisure on the weekend?
Staying in-touch with consumers has never been more important, as the benefits they seek within the products they buy continue to evolve. [By the way, for more stories on the issue of Time Sensitivity, click here.]